At BUZZ, we’re both proud and lucky to have some of the top local marketing minds on staff. Our highly qualified team can multitask and keep a lot of plates spinning without seemingly missing a step. But even the best employee can’t hold a candle to what Artificial Intelligence is doing for us day in, day out, 24/7, 365 days a year.
Truth be told, our office is a little jealous of the BUZZBOT, as we affectionately call him. We’re grinding away for hours at a time, while the AI is nonchalantly processing hundreds of thousands of micro-adjustments in a single hour to our Google and Facebook campaigns. And it never falters no matter how many clients we give him. If we were the type of outfit to hand out an employee of the month award, BUZZBOT would have quite the streak going.
That honour would be rightfully earned, too. What Artificial Intelligence is able to do for our clients is nothing short of outstanding. Through the use of Artificial Intelligence and Machine Learning software, BUZZ can help ensure you’re never spending a penny more than needed on your campaigns.
To put it simply, it accomplishes feats that a staff of 1,000 marketers could not. Think of your ad campaign like an antique auction, or more realistically hundreds of antique auctions running at the same time. Essentially, our AI can be at every auction at once and have the inside scoop on what the winning bid will be. If you have your eye on a grandfather clock, and you’re willing to spend $1,000 on it, there’s a good chance you’ll win the auction. But if the AI knows that no one is willing to spend more than $840 on that grandfather clock, then we can bid $840.01 and save a healthy chunk of change.
Now imagine that instead of an expensive antique, we’re talking about a search on Google. Instead of saving $160 on one item, it's a savings of 25 cents here, 30 cents there, 12 cents here, etc. on literally hundreds of searches a day with your specific keywords. While other agencies are setting your bids to what they think will get you on top of Google, BUZZ is working with Artificial Intelligence to know exactly what to bid to get you there. This not only prevents you from over-bidding and spending unnecessary cash, but it also prevents you from under-bidding and not showing up in front of potential customers.