For example, say you’re shopping around for just the right gift for your loved one. You visit a website to get information about a product’s features, but then you leave that site and move onto checking out other sites where you might find similar products or services. When you visit another site, up pops an ad for the product you were checking out previously — thus reminding you about the product, telling you about its key features or benefits, and encouraging you to re-visit that original site to buy that product.
A Host of Retargeting Ad Options
With the huge benefits of re-targeting advertising, there are a wide variety of marketing companies out there willing to offer you this service and with varying results. Remember, you get what you pay for… You can also work directly with Bing or Google to help you with the logistics of setting up re-targeting ads, but your competition can get in touch with them as well, and will be given the exact same playbook to handle their re-targeting campaign as you.
Not only that, but when you work with a giant, prepare to feel like the little guy. Ever tried to get a question answered quickly by emailing Google or Bing? It can take a while — and while you’re dealing with a problem on your site or an issue with your re-targeting advertising, your prospective customers may have moved onto someone else.